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Search Results - Editor's Desk, branded jewellery

your search of 'Editor's Desk, branded jewellery' has 14 results.

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If you don’t know where you came from, then you don’t know where you are. If you don’t know where you are, then you don’t know where you’re going. And if you don’t know where you’re going – you’re probably lost!

Editor's Desk
You'll never understand the universe if you only study one planet

More often than not, the questions are complicated, but the answers are simple. Publisher ANGELA HAN reflects on the creation of the State of the Industry Report. Read more »

News
Jewellers who swim with sharks might get eaten!

What type of jeweller are you? COLEBY NICHOLSON predicts that continuing change in consumer behaviour and the wider market will see two types of jewellery retailer. Read more »
Image souce: Van Cleef & Arpels

News
Jewellers enjoy the best of both worlds

It’s hard to not get caught up in doom and gloom, especially in an era of rapid change and business disruption, however, COLEBY NICHOLSON believes the jewellery industry should rejoice the past. Read more »
Coleby Nicholson

Editor's Desk
Greater prominence of Euro brands

Two years ago, when Jeweller first analysed the Euro jewellery brands that were “invading” our shores, I predicted that it was a phenomenon that wasn’t going to stop. Sure, Australia and New Zealand have had European jewellery brands for a long time but these really served the upper market and were usually vertical operations. Subscription required. Read more »
Graff is world renowned for its coloured diamond collection. This recent remake of its old campaign has taken the world by storm.

News
Create a new love affair with coloured diamonds

Thanks to improved mining and cutting technology as well as the fascination that various celebrities have with coloured diamonds, COLEBY NICHOLSON discovered that many retailers are creating a point of difference using “fancies”.   Read more »

Editor's Desk
Jewellery industry should fight back!

If local jewellery retailers and suppliers don’t want to see their markets eroded, COLEBY NICHOLSON says they should fight-back against the internet dump houses.  Read more »
Coleby Nicholson

Editor's Desk
Jewellery industry gets vertical

I wonder whether we're seeing the beginnings of another major change to the Australian jewellery industry. Bevilles announced recently that it had entered into an “alliance” with large Indian jewellery supplier Tara Jewels. Read more »
Salvador Dali: The Persistence of Memory

Editor's Desk
Time for a change at Jewellers Association

Australian business has undergone dramatic change over the past 5-10 years, but COLEBY NICHOLSON asks how relevant are industry associations in today’s business environment? Read more »
Dior’s Pièces Secrètes collection <b>image credit:</b> Dior Joaillerie

Editor's Desk
What is fine jewellery?

There's a need to know your target audience, but COLEBY NICHOLSON believes that strict definitions might lead you astray, especially when it comes to jewellery.  Read more »
Coleby Nicholson

Editor's Desk
When is Tiffany not Tiffany?

As you might expect, I’ve been threatened with many lawsuits over the years. I guess it comes with the territory – some people take umbrage to articles from time to time and think the best way to address a problem is to threaten to sue the journalist.  Read more »
If your business is struggling, the first place to look is in the mirror rather than across the road. | Source: Adobe Stock

Editor's Desk
Jewellers should look in the mirror first

There’s been a growing disenchantment within the jewellery industry. For many years it has largely been suppliers who have been disheartened with the industry’s direction but it seems the malaise has been spreading with some retailers blaming consumers for their woes. Read more »
Fairfax & Roberts Jewellers then and now.

Editor's Desk
Jewellery store survival in a branded world

Last month I wrote about the shift to branded jewellery and noted that because of the speed of change these days there is almost no ‘norm’; I wrote that after positive change a new negative can quickly follow. Read more »
Coleby Nicholson

Editor's Desk
Debits and credits

Jewellers have been quick to turn the initial advent of branded jewellery from a 'negative' into a 'positive'. Coleby Nicholson discusses. Read more »
Branding allows you to build relationships with your audience, which can eventually turn them into loyal customers. | Source: Adobe Stock

Editor's Desk
Shaken by the shift

There’s a lot of talk about brands these days. Everywhere you turn someone is discussing their new brand or existing brand and most of the time they are referring to the products a company sells. Coleby Nicholson has previously written about branding, with a particular focus on what is and is not a brand. This time, he discusses retail branding and the future of suppliers' branding initiatives. Read more »

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